Communications Specialist 4

Aquent is proud to partner with a leading global entertainment company renowned for creating a globally beloved game that fosters creativity, connection, and community through the power of play. In this dynamic role, you will have the extraordinary opportunity to ignite conversations and inspire millions of fans worldwide by bringing major launches, strategic partnerships, and fan-favorite moments to life across global social media channels. By translating high-level marketing visions into compelling, platform-native social experiences, you will directly shape how a massive global community interacts with an iconic franchise, leaving an indelible mark on the future of interactive entertainment.

The Opportunity

As a key driver of our social media presence, you will step into a pivotal position where your creativity and strategic vision will take center stage. You will collaborate with cross-functional marketing and creative teams to craft and execute comprehensive social strategies for product launches, game updates, and high-profile events. This role empowers you to take ownership of diverse campaigns, from independent workstreams to massive franchise moments, ensuring our content resonates deeply with players and fans on a global scale.

What You'll Do

• Develop and execute comprehensive social strategies for product launches, game updates, strategic partnerships, high-profile events, and evergreen initiatives.
• Translate overarching campaign goals and marketing briefs into clear, actionable social objectives, identifying target audiences, crafting compelling messaging, and defining channel and content plans.
• Independently manage and drive smaller campaigns and workstreams from concept to completion, while providing essential support for larger franchise moments alongside senior social leads and cross-functional marketing collaborators.
• Brainstorm innovative, social-first ideas, meticulously crafting actionable creative briefs that define concepts, target audiences, optimal platforms, engaging formats, and detailed execution plans.
• Collaborate closely with creative teams, guiding content development through every stage, from initial ideation to final asset delivery, ensuring brand consistency and impact.
• Adapt expansive campaign ideas into tailored, platform-specific executions for key channels such as TikTok, Instagram, YouTube, X, and Facebook, maximizing reach and engagement.
• Maintain comprehensive oversight of campaign timelines, content calendars, creative briefs, approval processes, asset management, copywriting, linking strategies, and publishing requirements.
• Partner with community and engagement teams to proactively identify and capitalize on opportunities for reactive and conversational content extensions, fostering dynamic fan interaction.
• Work alongside social leads and analytics partners to rigorously evaluate campaign performance, unearth key insights, and implement data-driven improvements for future strategic initiatives.

Must-Have Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, OR equivalent practical experience.
• Demonstrated experience in supporting and executing social media campaigns or content programs for a brand, agency, entertainment property, content creator, or organization.
• Proven ability to effectively manage multiple projects, adhere to strict deadlines, navigate diverse stakeholder needs, and deliver high-quality outputs simultaneously within a dynamic, fast-paced environment.
• Strong creative instincts coupled with the ability to articulate clear, data-backed rationale for content success or areas for improvement.
• Excellent collaborative skills, with a track record of working effectively and seamlessly with creative, production, marketing, communications, and other cross-functional teams.

Nice-to-Have Qualifications

• Familiarity with an iconic game, broader gaming culture, content creators, and online communities.
• Experience utilizing social listening, publishing, project management, or analytics tools to inform strategy and measure success.
• A Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, combined with 1+ year(s) of integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience, OR equivalent experience.
• Experience working with a large-scale entertainment brand comparable to a globally beloved game.