Senior Specialist, Paid Media (Performance & Acquisition)

Are you ready to shape the future of digital entertainment and drive subscriber growth for some of the world's most beloved streaming properties? Aquent is partnering with a premier global entertainment powerhouse to find a talented media professional who will lead the charge in the rapidly evolving Connected TV (CTV) space. In this role, you will have a direct, measurable impact on expanding a massive global subscriber base, leveraging your performance marketing expertise to execute high-profile campaigns that captivate audiences worldwide.

About Our Client

Aquent is proud to partner with a leading global entertainment company dedicated to captivating audiences worldwide through unparalleled digital experiences. Renowned for its world-class content and cutting-edge streaming platforms, our client offers an environment of innovation, collaboration, and rapid growth. By joining this dynamic team, you will collaborate with industry-leading professionals and play a pivotal role in shaping the next generation of digital media consumption.

The Opportunity

In this dynamic and highly analytical role, you will be at the forefront of the rapidly expanding over-the-top (OTT) and CTV media landscape. You will take ownership of planning, negotiating, buying, and optimizing paid media strategies across major device partner platforms. This is an exceptional opportunity to combine analytical precision with creative strategy, particularly in driving subscriber acquisition and retention for high-demand sports and entertainment content.

Key Responsibilities

• Execute and optimize paid media campaigns across major device partner platforms (such as Amazon Fire TV, Roku, and Samsung) to drive subscriber acquisition and retention.
• Manage and reconcile budgets, track media plan adjustments, and deliver highly accurate campaign performance reports.
• Collaborate closely with digital platform marketing leads to align campaign strategies with broader business objectives and industry best practices.
• Ensure precise setup of tracking parameters to enable comprehensive campaign attribution and seamless, timely launches.
• Monitor partner performance daily, analyzing granular trends and holding partners accountable to key performance indicators (KPIs) like CPA and ROAS.
• Deliver weekly performance insights and trend reports to key internal stakeholders.
• Partner with cross-functional teams, including programmatic, creative design, strategy, and testing, to develop innovative campaign recommendations.
• Stay ahead of industry trends, emerging technologies, and best practices within the OTT/CTV and media measurement space.

Must-Have Qualifications

• 3+ years of digital media planning and performance media buying experience.
• Proven hands-on experience in performance marketing, optimizing lower-funnel objectives against KPIs such as CPA or ROAS.
• Strong analytical mindset with the ability to assess new opportunities and make data-driven decisions that yield tangible performance improvements.
• Deep understanding of media planning concepts and digital media terminology.
• Self-motivated, proactive, and positive professional who thrives in a fast-paced, collaborative environment.
• Excellent interpersonal and communication skills.
• College degree or equivalent years of applicable professional experience.

Nice-to-Have Qualifications

• Experience navigating the OTT/CTV buying landscape.
• A passion for or strong knowledge of sports content.
• Familiarity with conversion tracking, mobile marketing attribution partners (e.g., Kochava), and digital reporting tools (e.g., Google Analytics, Adobe).
• Understanding of Media Mix Modeling (MMM) attribution models.
• Experience designing and implementing paid media tests, such as A/B testing, holdouts, ghost ads, or lift measurements.
• Familiarity with the subscription video-on-demand (SVOD) and streaming ecosystem.
• Experience working with Demand-Side Platforms (DSPs), Meta/paid social platforms, and advanced Excel.