Senior Brand Designer

We are partnering with a leading national home improvement franchise brand to find an exceptionally talented creative force to step into a newly created role as their very first in-house designer. In this pivotal position, you will have the unique opportunity to shape the visual identity of a rapidly growing brand, transforming high-level agency concepts into dynamic, scalable design systems that empower over 300 local markets. By bridging the gap between national brand strategy and local execution, your work will directly drive customer engagement and define the next chapter of this industry-leading company's creative legacy.

The Opportunity

As the foundational creative hire, you will play a hands-on role in bringing design execution in-house, building production assets at scale across national campaigns, always-on programs, and local marketing. This role is perfect for a designer who thrives on both high-level system building and meticulous execution. You will collaborate closely with the brand marketing leadership, internal teams, and agency partners to translate big ideas into cohesive visual systems across paid and organic social, digital advertising, email, web, print, and local marketing collateral.

Key Responsibilities

• Execute, scale, and build production assets from agency concepts, translating brand strategy and customer insights into cohesive visual systems across multiple channels.
• Own creative execution and production for national campaigns, promotions, and the organic social calendar, including recurring content series and platform-specific adaptations.
• Design and produce high-performing creative assets for paid social, search ads, digital display, email, web, and print.
• Develop and maintain scalable Canva templates and creative systems that empower local franchise teams to customize content while maintaining brand consistency.
• Support basic headline development, short-form copy, and messaging variations to create diverse assets for testing.
• Analyze creative performance and apply learnings to iterate on messaging, imagery, formats, and executions.
• Incorporate generative AI tools into the creative workflow to accelerate exploration, streamline production, and increase creative velocity.

What You Bring

• Approximately 5 to 7 years of professional creative experience with a portfolio demonstrating exceptional visual craft, typography, layout, and composition.
• Proven experience taking established creative concepts and scaling them across diverse digital and print channels.
• Expertise in Adobe Creative Cloud and advanced experience with Canva, specifically in building and maintaining brand-controlled templates for non-designers.
• Working fluency with generative AI tools and a strong point of view on how to ethically and efficiently integrate AI into creative workflows.
• A system-oriented mindset with a deep understanding of adaptation, localization, versioning, and production discipline.
• Strong collaboration skills and the ability to work independently, manage competing priorities, and move comfortably between visual strategy and hands-on execution.

Nice-to-Have Qualifications

• Experience editing video and leveraging existing b-roll assets to build engaging reels for social feeds.
• Background in developing creative for performance marketing channels, including paid social, display, and Performance Max.
• Experience working with franchise, multi-location, retail, or other distributed brand models.
• Familiarity with basic copywriting and headline development to support creative variations.