MARKETING STRATEGIST & ACCOUNT MANAGER

Shift:Monday - Friday 8 a.m. to 5 p.m., evenings/weekends as required
Department: Marketing
Compensation:

* Base Pay Range: $52,665.60 - $83,179.20 per year, based on experience

ABOUT THE JOB

MU Health Care is looking for a dynamic and results-driven individual to join our team as a strategic marketing leader. The ideal candidate will be innovative, independent, and thrive in a collaborative, fast-paced environment. With a passion for driving growth and engaging with diverse stakeholders, this person will craft impactful marketing strategies that align with MU Health Care's goals. We're seeking someone with a strong presence, tenacity, and the ability to manage complex projects while balancing creativity and practicality. If you have a proven track record in marketing, possess a keen understanding of market trends, and are excited about making a difference in healthcare, we invite you to apply and be part of our mission to provide exceptional care to the community.

ABOUT MU HEALTH CARE

MU Health Care is a growing academic health system in mid-Missouri comprised of multiple hospitals - including the region's only Level 1 Trauma Center and region's only Children's Hospital - and over 90 specialty clinics located throughout the region.

As an MU Health Care employee, you'll be part of an exceptional team committed to our mission of saving and improving lives. Our core values of inclusion, respect, service, discovery, responsibility and excellence foster a collaborative work environment where you can grow your career.

Learn more about MU Health Care.

Learn more about living in mid-Missouri.

EMPLOYEE BENEFITS

* Health, vision and dental insurance coverage starting day one

* Generous paid leave and paid time off, including nine holidays

* Multiple retirement options, including 100% matching up to 8%and full vesting in three years

* Tuition assistance for employees (75%) and immediate family members (50%)

* Discounts on cell phone plans, rental cars, gyms, hotels and more

* See a comprehensive list of benefitshere.

DETAILED JOB DESCRIPTION

* Regularly communicate with School of Medicine department chairs and administrators as well as MUHC executive directors or other key stakeholders to understand service line growth goals and priorities. Strategically develop and implement marketing plans and campaigns within the context of meeting operational, financial, and strategic objectives of the academic or clinical unit, exercising independent judgment and creativity.

* Work in conjunction with advertising and media agency of record to establish campaign goals, define target audiences, identify the most appropriate channels to reach the target audiences, and an effective and efficient media placement strategy.

* Assist the manager of marketing strategy in the development and management of the overall system marketing budget. Develop and manage, including monthly tracking and reporting of, assigned service line marketing budgets.

* Utilize market data to develop strategy and prioritize market segments (geographic and/or demographic). Stay current on overall marketing trends as well as strengths, competitive threats and regional/national trends related to assigned service lines.

* Serve as lead for service line triad (one representative each from marketing, communications, and public relations), promoting a comprehensive, multichannel approach to marketing and communications. Employ project management techniques to achieve project completion on schedule and on budget.

* Represent MUHC with external organizations and community leaders. Provide advertising and marketing support for high-visibility special events and community outreach projects (e.g. open houses, sponsorships, health fairs, community and physician events, educational programs, screenings, etc.).

* May complete unit/department specific duties and expectations as outlined in department documents.

REQUIRED QUALIFICATIONS

* Bachelor's degree in journalism, communications, marketing, or a related field.

* Three (3) years of experience in marketing, public relations/communications, or related field.

PREFERRED QUALIFICATIONS

* Master's degree.

* Experience in healthcare, hospitality, or service sectors.

* Additional license/certification requirements as determined by the hiring department.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.